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Optical Auto Enhancements
A premium vehicle protection studio in DeSoto, TX. Full marketing site with a custom tint visualizer — designed and built in weeks, rolling out now.
Client
Optical Auto Enhancements LLC
DeSoto, TX · window tint, PPF, glass, wraps
Scope
7-page marketing site
Custom black + metallic gold design system, interactive tint visualizer, booking CTAs throughout.
Finished preview
The first screen starts with the customer's next move.
The preview opens on a service-first hero, then immediately gives visitors the essentials: phone, address, hours, amenities, and a booking path. It feels like a premium storefront, but it still answers the practical questions that decide whether someone calls.
Pages shipped
7
VLT levels
5
Design system
Custom
Timeline
Weeks
The problem
A premium shop with no digital front door.
Optical had the bay, the equipment, and the installs. The site needed to turn that real-world credibility into a digital first impression that felt just as polished as the work leaving the shop.
The goal was simple: build a site that could do the selling for them — a storefront that explained the options, made the studio easy to trust, and moved people toward the phone or the booking button without adding friction.
What we built
One site. Every decision on purpose.
The homepage is the spine of the site — a sequence of blocks designed to answer the next question before a customer thinks to ask it. Each section is a deliberate design and build decision, not a template dressed up for the category.
01 · Studio info + financing
Location, hours, and amenities — surfaced immediately.
No hunting. A studio card with phone, address, hours, and amenities (Free WiFi, Overnight Drop-Off, Mobile Concierge) sits directly under the fold. Right below, a gold gradient financing banner calls out 0% options to reduce friction on big-ticket services like full-body PPF.
02 · About + service area
Brand positioning with a service area that earns trust.
A premium bay built for tint, PPF, and glass — without the chaos. Paired with clear service-area proof for DeSoto, Dallas, Duncanville, Cedar Hill, Lancaster, and Grand Prairie. The supporting callouts make the shop feel operationally buttoned up before a visitor ever walks in.
03 · Services carousel
Every service visible in one scroll.
A horizontally scrollable band on gold surfaces each offering: Auto Window Tinting, Paint Protection Film, Alarms & Remote Start, Car Audio & Video, Ceramic Coating, and Auto Detailing. Each card has a photo, a crisp description, and a Book Now CTA — one tap from intent to action.
04 · Revenue expansion + capture
Beyond automotive. And always one tap from the phone.
Residential, commercial, and marine styling sit beneath automotive so the site can capture more than vehicle tint demand. The gold phone bands give high-intent visitors an obvious next step without turning the page into a wall of buttons.
05 · Reviews
What customers say when the bay door closes.
A 4.9 Google Business Profile rating anchors the section, with real customer quotes doing the proof work. The review block gives visitors confidence before the next phone CTA appears.
06 · Promotions
Make the upgrade easy to say yes to.
Two clean promo cards — Buy Now / Pay Later and Bundle Pricing (front clip + ceramic windshield + side glass). Designed so a customer on the fence sees the path to yes without digging.
Flagship feature
A custom tint visualizer that qualifies the customer before they call.
Toggle between 05% (Limo), 15% (Dark), 30% (Legal TX), 50% (Medium), or 70% (Clear) and the exterior preview updates live. It also surfaces a pro tip about real-world meter variability — the kind of honesty that wins trust before the first appointment.
It turns an ambiguous decision (“how dark do you want it?”) into a visual choice, then gives the shop a clearer starting point when the customer reaches out.
Outcome
A storefront that does the selling.
Shipped in weeks, not months. Every page designed from scratch in a black + metallic gold system that fits the brand — not a template bent to approximate it. Hosted, SSL'd, and ready to expand as Optical grows.
opticalautoe.com/preview